Translate

Showing posts with label free-to-read. Show all posts
Showing posts with label free-to-read. Show all posts

Thursday, November 27, 2014

Freemium vs Open Access Tracts vs Open Commensal Publishing

Freemium


Self Published e-books currently has strong connotations that the self-publishing author intends to make money off their work at some point in time.

Partly this connotation is driven by the fact that the best avenues to put self published e-books before the worldwide public (such as Amazon) are all themselves profit-seeking and distributing permanently free e-books will only lose them money rather than make them money.

So they simply won't distribute* self-published work that remains permanently free-to-read.

Because what really keeps afloat this connotation that self-publishing authors seek profit is that it is overwhelmingly true.

The majority of the self-published only appear to embrace a free-to-read ethos because they tend to release the initial books or chapters in a larger work for free - permanently or just for a limited time -  hoping enough readers prove willing to pay good money for the rest of the work.

This is really an ancient version ("loss-leader") of a seemingly 21st century model from the world of apps , freemium : give away the basic app and hope to sell premium features to a sizeable minority of the resulting users.

There is still a form of implicit censorship within all such profit-seeking self publishing, of course.

It is the self-censorship of those who, in seeking profit , tends to write what their potential audience wants to read.

Open Access to closed Group-Think : academia's closed commensality


Still at least part of most self-published world is free-to-read , while the author and publisher retain copyright control ---- so how then is this really different from the academic world's copyright-retaining Open Access free-to-read approach ?

Well for a start, and tellingly, self-publishing is detested by the academic priesthood .

This is because it is truly open to all : all would-be-authors and most frighteningly , all would-be-ideas.

Open Access : to the closed world of academic group-think


Amazon's self publishing division only rarely refuses to carry a book because of its content and no group of fellow authors (self-published or otherwise) ever sits in judgement deciding whether a self-published work should be allowed to be published.

Ultimately there is peer review --  but of an ancient , cumulative and permanent sort.

This peer review can ensure an author never sells a book , other than to their mother , or it turns a book into an enduring classic that is taught in schools, worldwide, for centuries to come.

Because , unlike in the cosseted and closeted world of the scholar the reviews of their fellow authors (peers) , along with those of ordinary readers, do indeed come - in spades, but in public , no holds barred - and only after that initial independent publication.

Musical producers - to this very day - do not bring their new work before their fellow peers on Broadway or the West End and beg them to allow them to bring their new musical out in competition with the musicals currently running.

And until the 1950s, nor did scholars.

They could independently publish via a commercial for-profit publishers - in mainstream magazines or in books - and yet have that work evaluated formally by their peers before they got tenure or a grant.

They are still free to write books , or blog or  even post articles on non-peer reviewed open access depositories --- but this time-consuming work will not count towards receiving peer-reviewed promotions or getting peer-reviewed grants --- no matter how popular or useful this work may be.

Advising a President counts - inside this academic Beltway - far less than publishing me-too articles in a specialized journal that even the few specialists in that sub-field rarely read extensively.

Today , Socrates and Plato would need to have a PhD, an academic position (in practise tenure, and at a well known research university) and have their work pre-approved by peers in their sub-field before it could be published in an scholarly journal or university press.

Only then would it be taken seriously by academics.

The days of untutored longshoremen offering up their thoughts on moral philosophy and being taken seriously are long gone.

In earlier times, before peer-review hardened into dogma (for largely atheist academics !), longshoreman Eric Hoffer's THE TRUE BELIEVER sold more copies than 99.99% of all professors in history have ever sold of their work.

Academics - precisely because of this case-hardened procedure of peer-review - can proclaim their peer pre-approved 'bold' thoughts with the reassurance no public mob or mob of university deans will try to lynch them.

Their peer-reviewed published thoughts might seem bold , but only bold within a paradigm that is consensually held by most of their fellow practitioners around the world.

A US Senator outraged by any such article can't get any traction - any academic expert he consults , from far right to far left , is puzzled : the article seems bold but well within the mainstream of that discipline -- what's the Senator's problem ?

Academic work then , with rare bold paradigm-breaking exceptions , is really less pamphleteering and more Tract writing.

It can appear bold and even bitingly brutal but it works within a consensus and for all its criticisms of that consensus, seeks merely to strengthen it not destroy it.

So let it be understood ,when I call them Tracts with a capital "T" , I refer explicitly to the TRACTS FOR THE TIMES , produced by what is now known as the Oxford Movement -- highly critical but always within the orthodoxy of their own sub grouping of the Anglican church.

Open Commensal Publishing or Pamphleteering


If the commercial author is restrained to write only what their profit-seeking publisher thinks will sell well , their competitor the self-publishing profit-seeking author is also restrained by what they think the audience wants to buy.

Similarly, the Open Access academic author is restrained to reserve their 'best orthodox' thoughts for peer review publication and direct their wildest but perhaps most honest thoughts to something dashed off in their personal academic blog.

(Where it might be wider read than any of their articles in top peer-reviewed journals that each were the product of three years of very hard slogging !)

But Open Commensal Publishing is today's digital pamphleteer, at least as George Orwell understood that term.

At its very best, it can be unrestrained by 'what the commercial publisher, general public or academic peers wants to hear' and instead it can deliver some new - badly needed - insights that would never have made it past those three filtering gatekeepers.

I hope to be a small part of that process...

___________

(* This could change if Amazon convinced enough such authors (who wish their work to be permanently free-to-read and yet to remain within these commercial distribution channels) to allow Amazon to sell subject-related ads intended to be displayed at the beginning, back and middle of their e-book, each ad subject to the author's prior approval. But I digress.)

Saturday, November 8, 2014

CBS , ABC , NBC , CTV , the web version of the Guardian newspaper and the Metro print newspaper : OPEN ACCESS ?

If 'OPEN ACCESS' means that one needn't pay to read, see or hear the contents of a serial or periodical , then it is an approach to journalism that is in much much wider general application than usually appreciated.


Almost all blogs of course fit this model --- either totally free or free-to-read but 'supported' by ads that the reader is free to ignore.

Just the same way as much of public and commercial 'over the air' Radio and TV has always worked.

Rename OPEN ACCESS as 'controlled circulation' newspapers and magazines and we see it deployed for the world-wide free commuter newspaper The Metro and in many locally oriented consumer or business magazines.

Many newspaper and magazines run their website editions the same way : 'supported' by ads the online reader can freely ignore.

But all these media present information - or entertainment - in relatively small chunks ,with the ads mostly coming before or after each chunk - rather than within it.

Think of the TV model of drama - with ads coming along at every seven minute mark.

But films, plays or concerts and books don't typically work this way.

Yes , in the 1890s , one found lots of ads for cocoa and soap etc in the beginning and end inside cover pages of otherwise conventional books, and Europe had a long tradition of ads at the beginnings of each movie 'program'.

But generally a 'free' model for books (or film) has never become conventional in the way it has for over-the-air radio and TV or for many print or web periodicals.

Free books are usually seen as worthless long ads for the author's money-making game and never get reviewed.

Genuinely non-profitseeking books are usually only produced by authors connected to a religious or political movement and so also dismissed as mere 'Tracts'.

Left Wing or Right Wing, it doesn't matter : all book reviewers seem to think that authors who don't charge for their books are mere blockheads.

Even in the age of costless (to author or reader) e-books, this tired bromide still holds a grip on their minds.

So on page 24 of your favourite daily rag, the TV critic can be found waxing about a (free) ITV documentary ( say on the many Swedish wartime generals seen as sympathetic to Hitler) that she greatly enjoyed.

But on page 26 , the book reviewer would not be caught dead reviewing the free ebook that the TV documentary was based upon.

Stupidity and rigidity : its a funny thing....

Tuesday, November 4, 2014

Is "digital-only" the future of OPEN ACCESS journals - or are pre-imposed PDFs of feature articles the printed 'offprints' of tomorrow ?

A serial that is OPEN ACCESS (the ponderous academic term for what you and I, the little people , would be content to simply call "free-to-read" magazines) can hardly afford to provide endless amounts of mailed out printed "offprints" of its longer "feature" articles when it has *little or no income -- so what is the best solution ?

(*Charging - rather than paying - an author to publish their article can only be justified in academia , where there is an expensive (because labour-intensive) process of peer-reviewing articles before they are published.)

Both authors and readers sometimes rather like having a printed out version of feature articles to carry about.

The quick and dirty PDF offprint is free to email worldwide and the end reader pays only for the computer paper and ink to print it out.

But as conventionally printed out on A4 or letter sized pages, a long feature article is a pain to read.

The endless pages of overly-wide lines of text confounding centuries of typography best practises and it still isn't really "printed" in the sense we think journals or books are printed.

I much prefer the fiction-bound *A5 variant (based upon four print pages roughly 8.5 inch tall by 5.5 inch wide on each single letter sized sheet) of the 19th century story paper or feuilleton.

 Simply by folding the sheets of paper and re-arranging the page order ("imposing") allowed narrower columns of text reading correctly from the front cover to the back cover.

And : the friction of folded page on page holds it all together, much as conventional newspapers hang together without staple binding.

Pre-imposing the conventional PDF is easily done with cheap or free software (I like Cheap Impostor myself) and the end user needs simply to access the increasingly common office duplex computer printer to make up a little chapbook for the article in one go.

Or , do it at home in two stages on old fashioned simplex computer printers.

Presto --- Bob is your auntie's live-in lover ...

(*Truth be told , I really prefer A6 sized books myself - fits (hides) in any pocket, attractive to read , but until A5 computer paper is readily available I doubt many readers have access to the high quality blade paper cutters needed to make the idea do-able !)